Little Red (Bull) Riding Hood

http://www.youtube.com/watch?v=V4I6jj_Bam0

This is the link to a commercial Red Bull has been playing on TV recently. I couldn't find an English version of it on YouTube, but assuming you are not fluent in Italian, here is the transcription of what I remember from the commercial.

Little Red Riding Hood comes in and says hello to her grandmother, who is sitting comfortably at home with surrounded by her wolf-skin rugs and wolf heads hung on the ceiling. The two talk before deciding to go bag another wolf with the help of none other than Red Bull.

Red Bull commercials have been known to take popular icons (I can think of the Three Little Pigs and Sherlock Holmes off the top of my head), and spin the story to make Red Bull a vital part of the mythology. In this case, the wolves are the victims of the granny and Red Riding Hood because of Red Bull. A lot of the versions we have read of this story have differed on how in control LRRH/granny were, but the wolf has generally been the predator. With the exception of the film we watched today in class, this has been the Red Bull version is relatively unique in making LRRH the one in control. Then of course, there is the commercial spin that with Red Bull, you can overcome your own big, bad wolf. I would say I enjoy Red Bull commercials as a whole, so it's nice to see that this commercial perfectly coincided with the Red Riding Hood week for this class.